CASE STUDY · IN-REAL
From a pet photo to a 3D-printed keepsake.
In-Real lets anyone upload a photo of their pet, choose a style and a product, and receive a custom 3D-printed creation in the post.
THE CHALLENGE
Pet owners want something more personal than a framed photo, but a custom sculpture isn't easy to order. The experience had to feel as simple as uploading a picture, while still capturing the markings and expression that make each pet unique.
TypeClient product
SectorConsumer and e-commerce
PlatformWeb app and online store
StatusLive, shipping worldwide
WHAT WE BUILT
The product, piece by piece.
01A simple creation flowUpload a photo, choose a style and product, and order. Three steps from phone to front door.
02A library of stylesRealistic, Cowboy, Pirate, Cartoon, Astronaut and Artiste, plus a World Cup Edition.
03A range of productsStatuettes, key chains and magnets, so every keepsake can take a different shape.
04Ordering and accountsCustomer sign-in and made-to-order purchasing, with worldwide delivery.
HOW AI IS USED
AI turns a single pet photo into a styled creation, keeping the details that make the pet recognisable, ready to be 3D printed.
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